BRAND LINE
INSIGHT
Shock and awful?
The ad industry acknowledges using all manner of sex gives an ad visibility but doesn’t necessarily sell the product.
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INTERVIEW
‘Get back to no-nonsense principles’
What’s hot and what’s not in marketing today.
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RETAILING
Cafés here to stay
Cafés are poised to evolve in a few years – they will achieve parity and go on to cater to various consumer sets.
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BRANDS
The brand that Bagri built
Oats and muesli marketer Bagrry's hopes to ride high on the new health fad in fibre-rich foods
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Variety is a mixed blessing
A wide choice of products on offer need not always be a good thing.
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BOOKS
Cola, Cadillac and colour bookmark
The Real Pepsi Challenge
Stephanie Capparell
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NEW PRODUCTS & SERVICES
Time flies
Titan has launched the Aviator Series. It adapts features of fighter planes such as fuselage, cockpit, instrument panels, tail fins, and front propellers onto the dials, hands and straps. Titan Aviator Flap is priced at Rs 6,995. Titan ...
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Long ride
Navneet Publications has launched Super Bikes Longbooks, conceptualised along with the magazine Autocar India. The bikes featured include Suzuki Hayabusa, Ducati 999, Harley-Davidson VRSCA V-Rod and Honda CBR 1000RR Fireblade. The books ...
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Smooth operator
Logitech has launched Logitech Advanced Universal Harmony 885 and Logitech Advanced Universal Harmony 525 remotes in India. Logitech Harmony 885, priced Rs 15,995, allows users to press just one of the Activity buttons and the remote ...
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Look cool
Aureole Inspecs India has launched a new range of Speedo eyewear for the summer. The products are priced between Rs 2,500 and Rs 3,000. The variety consists of all kinds of frames including metal, plastic and rimless. It is available at all ...
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Go floral
Marvel Chemicals has launched Maryada Jasmine Beauty Soap. It is already available in Sandal and Saffron, Natural, Rose and Lemon variants. A 500 gm family pack (four pieces of 125 gm) costs Rs ...
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Going digital
Samsung India has introduced several digital slim cameras and digital camcorders. The i70 model (in picture) is a 7.2 Megapixel camera with 3x Optical Zoom and 3-inch 230,000 pixel-wide LCD with sliding cover. It is priced Rs ...
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