BRAND LINE
STRATEGY
A time to change
Make sure your corporate identity is triggering off the right reactions.
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Sampling, demos: Key differentiators
Given the array of products and brands available to the customer, it is imperative that marketers innovate
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RURAL MARKETING
For a one-stop rural MART
The Delhi-based MART turns down buyout offers and repositions itself as a rural consultancy.
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PROMOTIONS & OFFERS
A Muggle farewell
The world prepares to bid the Harry Potter book series goodbye much in the same style that it welcomed the other books – with discounts, carnivals and freebies.
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RETAILING
Taking root
Organic foods is an emerging segment in retail that hopes to leverage the burgeoning health-consciousness among consumers.
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BOOKS
Work on your emotional signature bookmark
The DNA of Customer Experience: How Emotions Drive Value
Colin Shaw
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NEW PRODUCTS & SERVICES
Dial a makeover
The Excenter Perpetual Calendar, the timepiece created by Harry Winston, has undergone its first design makeover since its introduction in 1989. The three-arch Harry Winston watch-case, crafted in white gold, is reported to be sleeker and ...
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Kids’ line
The Mumbai-based Fanatic Fashions has launched a line of 12 raincoats in seven sizes priced between Rs 330 and Rs 585. Nylon jackets and windcheaters for kids have been also introduced in five different styles and are priced at Rs 584. The ...
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Stay wired
Blaupunkt has introduced the Hamburg MP57, a head unit which is reported to be a safer and more convenient option for the car radio. The integrated wireless Bluetooth module of the Hamburg MP57, priced at Rs 15,950, makes it easier to ...
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Spa at home
Colgate-Palmolive (India) Ltd has launched its New Palmolive Thermal Spa Range of body washes in two new variants — Palmolive Thermal Spa Firming and Palmolive Thermal Spa Massage.The new spa range of body washes reportedly have a pH ...
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Relief at hand
Paras Products has launched an Ayurvedic pain reliever oil under its registered trade mark ‘Greenkure’. It is supposed to give instant relief from backaches, joint pains, sprains, rheumatism and bruises. Available in three sizes, ...
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Clean solution
Harpic has revamped its entire range and launched Harpic Power with Opti-thick formula. According to the company, Opti-thick coats the toilet bowl uniformly giving it greater contact with the unclean surface and hence more cleaning power. ...
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