BRAND LINE
STRATEGY
To sing a distinct tune
Radio channels mount campaigns and adopt new strategies to build unique identities and listenership.
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Top-end tumult
Flat panel TVs and frost-free refrigerators are the stars of the high-end segment.
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INSIGHT
Top-end tumult
Higher disposable incomes and aspirations are fuelling sales of high-end consumer durables, making for aggressive marketing.
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ADVERTISING
‘Ideas are fragile, shy things’
… they thrive only in a comfortable environment, says WPP’s Creative Head.
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Hello again!
Yes, the Victoria team is back. And we will be bringing you all the latest news and views about the magic mosaic that is Mumbai. As we say, we might speculate or gossip but we would do so, tongue firmly in cheek, and never with malice. ...
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BRANDS
Shaken for sure
The alleged involvement of people from Bangalore in the recent attempts to cause terror in the UK will definitely affect the city’s brand equity.
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ONLINE MARKETING
Why viral marketing fails
Ensuring one’s marketing message evokes enough sentiment for it to be passed on and on is a gigantic challenge.
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BOOKS
See opportunity where others don’t
Every success involves “placing opportunities in front of customers, offering value, and providing an enriching, entertaining experience,” says A. Alfred Taubman in Threshold Resistance ( More
NEW PRODUCTS & SERVICES
Silver power
Samsung India has launched a new range of fully automatic washing machines equipped with Silver Nano technology. Silver Nano technology claims to combine the disinfectant and antibiotic properties of electrolytic silver nano-particles to ...
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Lip service
Modi Revlon has introduced PlumpSexxxy lip colour which claims to fill and plump lips immediately. It is priced at Rs 425. | 
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