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Thursday, August 09, 2007
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THIRD UMPIRE
Whither advertising?
The ad business is at a critical juncture. A challenging journey lies ahead. More

SCENE & UNSEEN
A new air about India
Air India needs to follow up its makeover with good buzz that can only be generated from good service. More

BOOK MARK
Know the customer intimately
It may be no secret that Victoria’s Secret, known for lingerie and beauty products, earned an operating income of $1 billion in 2006, on sales that crossed $5 billion. Or that the sales of ‘this remarkably powerful brand’ is ... More

MUMBAI MOSAIC
President Kamath
Well, Madhukar Kamath of Mudra pulled a bunny out of the hat at the AGM of the Advertising Agencies Association of India (AAAI) and left the competition gasping.In a day of fast moving developments (we’ve always wanted to use that ... More

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Third Umpire

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

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