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Thursday, August 16, 2007
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ASK HARISH BIJOOR
Masses don’t like crass
India lives in its villages and its small towns so suggestive ads are seen to be in bad taste. More

BOOK MARK
Brands in the box-office
Rajdoot GTS bike in Raj Kapoor’s Bobby, a Ray Ban for Tom Cruise, and a Tata bus in Honeymoon Travels Pvt. Ltd. “Love them or hate them, product placements are nonetheless increasingly a part of our ... More

No formula for finding happiness
Emotional happiness may resist our efforts to tame it by description, but when we feel it, we have no doubt about its reality and its importance, says Daniel Gilbert in Stumbling on Happiness ( More

MUMBAI MOSAIC
IAA new age initiative
The India Chapter of the International Advertising Association (IAA) has traditionally been a very small one. We know the IAA would prefer to call it an exclusive association and if one should go by the level of its membership, it could be ... More

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