BRAND LINE
INSIGHT
Retailers’ home runs
Organised retailers find it difficult to compete with kiranas in home delivery formats.
More
ADVERTISING
Masses don’t like crass
India lives in its villages and its small towns so suggestive ads are seen to be in bad taste.
More
IAA new age initiative
The India Chapter of the International Advertising Association (IAA) has traditionally been a very small one. We know the IAA would prefer to call it an exclusive association and if one should go by the level of its membership, it could be ...
More
BRANDS
On a song ...
A renewed Raga proves to be a star in Titan’s portfolio.
More
STANDARDS & BENCHMARKS
The hunt for the Holy Grail!
Do products and services meet quality standards in India?
More
PEOPLE
A president and a gentleman
Brands We Live With is a new series on the stalwarts and stars of the advertising and marketing world.
More
BOOKS
Brands in the box-office
Rajdoot GTS bike in Raj Kapoor’s Bobby, a Ray Ban for Tom Cruise, and a Tata bus in Honeymoon Travels Pvt. Ltd. “Love them or hate them, product placements are nonetheless increasingly a part of our ...
More
No formula for finding happiness
Emotional happiness may resist our efforts to tame it by description, but when we feel it, we have no doubt about its reality and its importance, says Daniel Gilbert in Stumbling on Happiness ( More
NEW PRODUCTS & SERVICES
More might
Luxor Writing Instruments has introduced Parker Premium 3 in 1, an innovation with a ball pen, pencil and a PDA stylus in one. It is priced at Rs 1,150 and is available at all major stationery outlets across the ...
More
Loud & clear
Logitech has announced the launch of its high gloss-finished Logitech Z-4 Speakers.The speakers include Logitech’s patented pressure driver subwoofer technology to deliver distortion-free bass. The remote has an input for MP3 ...
More
Go straight
Garnier has launched monsoon care for frizzy hair. The Ultra Doux range with walnut oil and peach leaf has shampoo, priced Rs 105 for 200 ml/ Rs 57 for 100 ml, conditioner priced Rs 120 for 200 ml/Rs 65 for 100 ml and leave-in cream priced Rs 110 ...
More
Hear, hear!
Creative has introduced Aurvana in-ear earphones. They claim to reduce up to 90 per cent ambient noise. The ear buds come in three different sizes. There is an airplane adaptor for use on flights. The earphones are priced Rs ...
More
On tap
Parryware has introduced Spark single-lever taps. This range offers water-saving features and 10 years’ warranty. These products are available with all major Parryware dealers across the ...
More
In a mini
New Harpic Power with Opti Thick formula has been launched in a sachet pack at just Rs 4. One sachet is sufficient for single usage.Do send in your queries, suggestions and feedback to More
Advt Links:
•
Geschlossene Schiffsbeteiligungen Fonds
•
Stadtindex
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds