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THIRD UMPIRE
Influence sells!
Do you make a product that needs users to be educated? Read about the Pril initiative. More

SCENE & UNSEEN
Not child’s play!
In the light of modern knowledge about fast food, what are marketers and regulators in India doing about responsible marketing? More

BOOK MARK
The world is awash with overproduction
Multinationals: Good business or bad? This is the title of a chapter in A Short History of the Future by Colin Mason ( www.vivagroupindia.com). The book is about surviving ‘the 2030 ... More

MUMBAI MOSAIC
New Leader?
Please allow us to indulge in a little gossip (don’t we all love it) before we turn all patriotic and fervent. The industry received a nice letter jointly signed by Bhaskar Das, President, Ad Club Bombay, and Srinivasan Swamy, leader of ... More

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