BRAND LINE
STRATEGY
Coming soon to a cinema near you …
Yes, the movie experience could soon come closer home as exhibitors rediscover single-screens and neighbourhood theatres.
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INTERVIEW
‘Outsourcing blogging may become standard practice’
Corporate blogging, its advantages and drawbacks…What to do and what not to…
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ADVERTISING
Mobile services ads: Fairness farfetched?
Is fairness in advertising for mobile phone services a bridge too far?
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Papa? Appa? Acha? ... Oh God!
Advertising has to take into account cultural and linguistic differences.
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BRANDING
Decisions, decisions!
Consumer decisions and brand building in the consumer durables industry.
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RETAILING
‘Smart’ brew
The PDA Café in Bangalore hopes to make mobile shopping a ‘smart’ experience.
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BOOKS
Three ways to increase revenues
There are only three ways to increase revenue, but fortunately we can measure and proactively manage all three, says Bill Stinnett in Selling Results ( www.tatamcgrawhill.com). ...
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NEW PRODUCTS & SERVICES
Healthier option
Bausch & Lomb has launched PureVision Contact Lens with enhanced features. It claims to provide up to five times more oxygen to the eyes as compared to other lenses. Priced at Rs 5,000 for a pack of 12, the lenses are available at all major ...
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Clarity matters
Sennheiser has launched the new VMX wireless Bluetooth headset. It is the first Bluetooth headset designed with the VoiceMax dual microphone technology which eliminates sounds other than speech for clearer conversations. The VMX 100 is compatible ...
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Shimmer, shine
GR Fragrances (India) has launched Diana Shooting Star waterproof glittering eyeliner pencil eye shadow and highlighter. It is available in five colours. It is priced Rs ...
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Three-in-one
Tata Teleservices has launched MOTO Q in India. This Qwerty device delivers e-mail, entertainment and seamless mobility in an ultra-thin package. It is available at a price tag of Rs 19,999. Moto Q is built upon the design created by the Motorola ...
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