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Thursday, September 20, 2007
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THIRD UMPIRE
Branding and media
What can media brands do to be different and become an integral part of their consumers’ lives? More

BOOK MARK
Funny, irreverent and inoffensive
Let’s say you need to create a TV spot for an analgesic to reduce cold sore pain and swelling. And, the client insists that the ad should be ’funny and irreverent and all that, but at the same time, not offending anybody who suffers ... More

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