BRAND LINE
BRANDING
Brand new impact
A clutch of companies, from telecom providers to banks and airlines, are re-branding themselves. BrandLine examines the efficacy of this exercise.
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INTERVIEW
‘Branding can make a difference in B2B markets’
Business-to-Business Marketing’s authors speak to BrandLine.
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‘Brand change needs consistent communication’
The imperatives that re-branding entails.
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ADVERTISING
Cricket is back with a bang
Advertising and its renewed obsession with cricket …
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Cheeka and Vodafone
The fabulous role advertising plays in brand-building can best be exemplified by the high-decibel launch of Vodafone in India. As Hutch became Vodafone, Star TV channels ran a whole day’s inventory with only Vodafone advertising. And the ...
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PROMOTIONS & OFFERS
Sale extended!
The huge rush for branded wear at end-of-season sales is prompting retailers to offer discounts throughout the year.
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BRANDS
Emotions, heart of marketing
Brands, innovation and innovative marketing …
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ONLINE MARKETING
Digital media grows up
Digital technology, which helps companies market directly to their customers, is forcing ad agencies to re-engineer themselves.
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BOOKS
We get what we negotiate
Negotiation is the game of life, something you play all the time, says Carl Lyons in I Win You Win ( www.penguin.com). “We often don’t get what we think we deserve in life; we ...
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NEW PRODUCTS & SERVICES
Cell sell
Motorola has launched the RAZR{+2}V8. While the RAZR2V8 512 MB deluxe pack is available at a best buy price of Rs 18,999 (MRP Rs 20,428), the premium pack with an in-box Bluetooth S705 is priced at Rs 19,999 (MRP: Rs ...
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User-friendly
Bayer has launched the Contour TS blood glucose monitoring system. It is equipped with the No Coding technology, which provides reliable blood glucose test results and eliminates miscoding errors that could put people with diabetes at clinical ...
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Face it
Modi Revlon has introduced StreetWear Sheer Mascara, Smooth Wear Blush, Luminous Shadow and Intense Liner. The Intense Liner is available in an 8 ml pack priced at Rs 60. The eye shadow is priced Rs ...
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Hear, hear!
Logitech has launched Noise Cancelling Headphones that eliminate external noise by using battery-powered active noise-cancellation technology. They are compatible with any portable media player like the iPod as well as standard stereo equipment. ...
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It adjusts
Godrej has launched the Eon washing machine. Equipped with Dynamic Aqua-Power Control technology, it can sense and adjust to water and power cuts by monitoring the flow of water and power into the machine. The machines are available in Melon Red, ...
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Clear benefit
Vichy Laboratoires has launched Normaderm Clearer Skin Renovating System. It contains a tube of Clearer Skin Intensive Renovating Care, micro-dermabrasion and micro-extraction sachets and balancing solution. It is priced at Rs 2,490.Do ...
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