BRAND LINE
MANAGEMENT
Lessons from a creative life
A look at actor Dev Anand’s creative output offers many learnings on innovation quotient and creative spirit.
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INTERVIEW
‘People looking for health-enabling, hassle-free gadgets’
Rakesh Sharma, Senior Director, Philips India, talks to BrandLine.
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ADVERTISING
AdAsia 2007
By the time you read this the Indian delegation will be packing its bags to head out to the Jeju Island in Korea. We are told that more than 70 delegates will be making the trip to attend the AdAsia 2007. The highlight of the trip will be ...
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RETAILING
Upping the anti
As many as 15,000 small retailers congregated at Mumbai to express their resentment against their megabucks competitors.
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The space in retail
Max Hypermarkets hopes to make a dent with Spar by addressing shoppers’ pet peeves, most of which relate to space.
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BRANDS
Incredible @ 60!
India, in spite of its numerous achievements, needs branding. The negative perceptions about the country are clouding its genuine feats.
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Nilkamal comes home
A major player in the plastic moulded furniture segment, Nilkamal now sets its sights on the burgeoning retail market.
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BOOKS
'Welcome to ‘neurosociety'
Would it be possible: For marketers to use brain scans to determine consumer interest in a product, for politicians to target voters, and for employers to screen job candidates? Possible, says The Naked Brain by Richard ...
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NEW PRODUCTS & SERVICES
Inside out
Cadbury India has launched Ulta Perk. In this, the wafer is outside and the choco-cream is inside. It is priced at Rs 5. | 
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