BRAND LINE
STRATEGY
Armed to the tea
As HUL focuses on the premium tea market, Tata Tea catches up with the category leader.
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INTERVIEW
‘We need to compare our work with the best in the world’
Sonal Dabral of Bates shares his thoughts on creativity in Indian advertising.
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ADVERTISING
Shock and awe
These are the reactions any advertisement wants to elicit. How can that be ensured?
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RETAILING
Little method, lots of madness
The retail story has just begun, the rush is due to unfold soon.
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BRANDS
Needs and wants: The eternal marketing warfare
While the need stage recognises various states of a consumer’s psyche, marketers have to be careful when it comes to cultural aspects.
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PEOPLE
BRANDS WE LIVE WITH
Foster & enable
That’s what the Chairman of Procter & Gamble believes in doing.
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BOOKS
Money unites the new generation
Teenage girls admiring Mahatma Gandhi and wearing saris, as much as they like “wearing tight blue jeans and high heels, drinking sodas and even alcopops and watching MTV, just like their counterparts in the West.” This is the ...
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NEW PRODUCTS & SERVICES
Bigger picture
LG Electronics India has launched the Pearl Black LCD TV range, the first in the company’s Design Art series. It is available in 32-inch and 42-inch screen sizes, priced Rs 59,000 and Rs 98,000 ...
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For your kneads
OSIM has launched OSIM uPapa. uPapa, inspired by the rhythm of Japanese Taiku Drums, features a symmetrical six-point tapping massage device providing 245 different massage combinations. It is meant for the back, thighs and calves to improve ...
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Café in a pack
Amrit Food has introduced Gagan Café premium flavours in the ready-to-drink flavoured milk category for the first time in India. The flavours are Coffee Hazelnut, Coffee Caramel, Coffee Vanilla and Cappuccino. It is available in 200 ml ...
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Value addition
Samsung India has launched semi-automatic washing machines with Silver Nano technology, which reportedly protect the fabric from harmful bacteria. The 6.5 kg model is priced Rs 8,990 and the 7 kg model Rs ...
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Healthy option
KCL Foods has launched Murginns Instant Wheat Porridge. The porridge is now available in select North and South Indian towns. A 200 gm pack is priced Rs 40 and a 500 gm pack Rs ...
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Earthy looks
Quick Step, a part of Unilin Flooring BVBA, Belgium, has launched its new wooden flooring ‘Arte’ Range in India. The range comprises Cottage Oak dark planks and Worn Oak planks. Do send in your queries, suggestions and feedback ...
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