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ASK HARISH BIJOOR
Little method, lots of madness
The retail story has just begun, the rush is due to unfold soon. More

BOOK MARK
Money unites the new generation
Teenage girls admiring Mahatma Gandhi and wearing saris, as much as they like “wearing tight blue jeans and high heels, drinking sodas and even alcopops and watching MTV, just like their counterparts in the West.” This is the ... More

BACK TO CONCEPTS
Needs and wants: The eternal marketing warfare
While the need stage recognises various states of a consumer’s psyche, marketers have to be careful when it comes to cultural aspects. More

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