The Hindu Business Line : Thursday, November 08, 2007

ASK HARISH BIJOOR
Of legacy and brands
The legacy brand stands the test of time and has an intrinsic relationship with consumers, thanks to its impeccable line of quality. More

BOOK MARK
Customer-driven innovation
A 100-acre plant capable of producing 70,000 tons of candy per year. That was the facility Mars Incorporated, US had, by 1995, in its new market, Russia. “By the end of the decade, Mars had become the dominant Russian candy maker with a ... More

MUMBAI MOSAIC
SadAsia 2007
Our little birds who flew to the exotic island of Jeju off the coast of Korea to attend the AdAsia have returned.They seem to be a desolate lot. Firstly, the composition of Madhukar Kamath’s delegation (he was the Leader) left ... More

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