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ASK HARISH BIJOOR
The ‘shock and awe’ strategy
In the world of marketing, just what is this all about? More

BOOK MARK
Let’s pay attention to ‘stupidity’
When one thing happens, and then another thing happens, the first one caused the second one.” This primitive line of reasoning, driven by our urge to connect cause and effect, has flaws, says Madeleine L. Van Hecke in Blind ... More

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