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INSIGHT
The seven pursuits of consumer India
What drives consumption today … More

INTERVIEW
‘Wal-Mart will improve quality, service’
Retail consultant John Williams, in India recently, talks to BrandLine. More

BRANDS
Nestle’s Maggi matters
What Nestle did with the Maggi brand in India set the pace for a host of followers. More

The ‘shock and awe’ strategy
In the world of marketing, just what is this all about? More

PEOPLE
BRANDS WE LIVE WITH
Making a world of difference
Vinita Bali of Britannia draws inspiration from those striving to make a difference. More

BOOKS
Let’s pay attention to ‘stupidity’
When one thing happens, and then another thing happens, the first one caused the second one.” This primitive line of reasoning, driven by our urge to connect cause and effect, has flaws, says Madeleine L. Van Hecke in Blind ... More

NEW PRODUCTS & SERVICES
Room for more
Whirlpool has launched Professional, a fully automatic frost-free refrigerator. It boasts 30 lt crisper space and a Magi Fresh Crisper with ethylene gas absorber (EGA) to keep fruits and vegetables crisp and fresh for longer. It has a collapsible ... More

Walk easy
Bata India has introduced Comfit, a range of footwear for men and women. It has been specially designed with pressure points to give maximum comfort. It is available in Bata outlets across the country. Prices start from Rs ... More

Clean interiors
Nippon Paint has introduced its Nippon 3 in 1 Medi Fresh anti-bacterial interior emulsion paint. It is positioned as an ideal option for homes, schools, hospitals, hotels and kitchens. Available in over 3,000 shades, the product can be found at ... More

Fuel factor
MRF has launched MRF ZSLK, a high-end, premium tubeless car radial tyre which is claimed to be environment-friendly. It is made from rubber compounds reinforced with silica which deliver lower rolling resistance and thus makes for lower fuel ... More

Fruity affair
Lotus Herbals has introduced Nutramoist, a non-greasy moisturising crème for daily use. It reportedly contains extracts of cherry, plum and alpha hydroxy fruit acids for moisturisation. Its SPF is 25. It comes in a 50 ml jar priced at Rs ... More

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