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THIRD UMPIRE
The business of creativity
How creative is your company for the Indian market? More

BOOK MARK
The best salespeople are invisible
Mark Stevens, CEO of marketing firm MSCO, whose clients include GE and Guardian Life, turns to god for lessons on selling. The Master, according to him, is “an influencer, an educator, and a force that enables us to bridge the gap ... More

BACK TO CONCEPTS
Opinion leaders as thought leaders
The views of the fellow consumer are increasingly being sought as a credible information source amidst the growing clamour of advertising campaigns. More

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