BRAND LINE
MANAGEMENT
Decisions by Darbar
When top management rejects plans without understanding how they were arrived at, it runs the risk of generating more unsuitable ones.
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ADVERTISING
Creative Chairmen
Forget the days when the creative types skulked around in the art departments of advertising agencies, sporting pony tails and smoking beedis. This is the era of the Creative CEO, call him or her what you like. Piyush with his quivering ...
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BRANDING
The imperatives of B2B branding
Before a brand, however unique, becomes commoditised, companies have to invest in communicating values that are crucial to customer considerations.
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The business of business education
There’s great potential for business education in India.
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BRANDS
For a complete brand
The Complete Man gets an extended wardrobe with Raymond Finely Crafted Garments.
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PEOPLE
BRANDS WE LIVE WITH
A hint of roses. A glint of steel.
Industrious, warm and simple at the core, but no mincing words when necessary – that’s Homai Daruwalla.
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BOOKS
Celebrities are commodities
Who is a celebrity? “A person whose name has attention-getting, interest-riveting, and profit-generating value.” With this definition of Rein et al begins a chapter titled ‘The Economy of Celebrity’ in More
NEW PRODUCTS & SERVICES
Famous five
Bagrrys India has unveiled its all-new range of Fruit ’n Fibre Mueslis in apple, strawberry, banana, pineapple and mixed fruit variants. They are available in boxes of 425 gm and are priced at Rs 135. Apple, strawberry and mixed fruit ...
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C change
Revlon has introduced Absolute C Skincare. It reportedly works by releasing Vitamin C all day to protect skin from harmful environmental effects. Prices range from Rs 395 to Rs 710 for various products that include cleansing foam, toner and ...
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Keep a date
Eagle Diaries, has launched Chairman’s Diary 2008 and Chancellor Diary 2008 in brown, black and burgundy shades. The former comes in 272 x 210 mm size and is priced Rs 860. The latter measures 272 x 212 mm and is priced Rs ...
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Info-rich
Nightingale of Srinivas Fine Arts has unveiled designer diaries for the year 2008 including Eternal India, three variants of corporate diaries and mini diaries. The Eternal India Diary is priced Rs 538. The corporate diaries are priced Rs 247 and ...
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Full of Colour
Amway India has launched Attitude Colours, a range that includes three products – lipsticks, nail enamel and eyeliner. Attitude lip colour is available in six shades and has premium ingredients such as almonds and jojoba oil. The MRP is Rs ...
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