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ASK HARISH BIJOOR
The business of business education
There’s great potential for business education in India. More

KARATEGY
Decisions by Darbar
When top management rejects plans without understanding how they were arrived at, it runs the risk of generating more unsuitable ones. More

BOOK MARK
Celebrities are commodities
Who is a celebrity? “A person whose name has attention-getting, interest-riveting, and profit-generating value.” With this definition of Rein et al begins a chapter titled ‘The Economy of Celebrity’ in More

MUMBAI MOSAIC
Creative Chairmen
Forget the days when the creative types skulked around in the art departments of advertising agencies, sporting pony tails and smoking beedis. This is the era of the Creative CEO, call him or her what you like. Piyush with his quivering ... More

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