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THIRD UMPIRE
Ten thoughts for 2008
What can the advertising industry do to get its act right? More

BOOK MARK
Leader, a human brand bridge bookmark
Effective leadership is not just about what leaders know, do, and deliver, but about how that knowledge creates value to customers and investors outside the organisation, say Dave Ulrich and Norm Smallwood in ‘Leadership Brand’ ( More

Alternative uses
Be alert to the new and creative uses for the product you sell, advises Sanal Kumar Velayudhan in Rural Marketing, second edition ( www.sagepublications.com). As example, he narrates a ... More

Host(ile) retail
Foreign-affiliated retail companies face three hurdles in a host country, writes Yoshinobu Sato in one of the Japan-focussed essays included in International Retailing: Plans and Strategies in Asia ( More

MUMBAI MOSAIC
Pachauri at IAA
Well, Dr Rajendra Pachauri, the seventh Indian Nobel laureate, kept his date with the India Chapter of the International Advertising Association last week. The rather exclusive function was held on the terrace of the Chambers at the Taj Mahal ... More

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