BRAND LINE
INTERIORS & HOMES
Affairs of the hearth
Branded furniture presents a readymade, stress-free solution to urban, upwardly mobile consumers.
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INSIGHT
A friend indeed
One of Deepak Parekh’s greatest gifts is his ability to reach out to people and make them feel special.
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CUSTOMER RELATIONSHIP MANAGEMENT
MARKETING FOR THE NEW AGE
Consumer insights: Getting beyond the myths
… to the real thing on ground, as misconceptions can hinder marketers from gaining competitive advantage.
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ADVERTISING
Ten thoughts for 2008
What can the advertising industry do to get its act right?
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Pachauri at IAA
Well, Dr Rajendra Pachauri, the seventh Indian Nobel laureate, kept his date with the India Chapter of the International Advertising Association last week. The rather exclusive function was held on the terrace of the Chambers at the Taj Mahal ...
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BRANDS
Food for thought
Even as HUL wants to focus on its global brands in the foods division, it’s busy indigenising and tweaking its products to local tastes.
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BOOKS
Leader, a human brand bridge bookmark
Effective leadership is not just about what leaders know, do, and deliver, but about how that knowledge creates value to customers and investors outside the organisation, say Dave Ulrich and Norm Smallwood in ‘Leadership Brand’ ( More
Alternative uses
Be alert to the new and creative uses for the product you sell, advises Sanal Kumar Velayudhan in Rural Marketing, second edition ( www.sagepublications.com). As example, he narrates a ...
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Host(ile) retail
Foreign-affiliated retail companies face three hurdles in a host country, writes Yoshinobu Sato in one of the Japan-focussed essays included in International Retailing: Plans and Strategies in Asia ( More
NEW PRODUCTS & SERVICES
More music
Nokia has launched two new additions to its XpressMusic portfolio – the Nokia 5610 and Nokia 5310 XpressMusic. While the Nokia 5610 can play music non-stop for 22 hours, the Nokia 5310 comes in red and blue with 18 hours of playback ...
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Play on
Sony has launched a new Playstation 3 Model. It is equipped with a 40 GB hard disk drive and includes all the features central to the high definition entertainment experience; true next generation gameplay, high-definition Blu-Ray Disc ...
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Tick talk
Timond has unveiled Classic Tycoon. It is crafted in 18 K solid gold bezel and has dolphin hands. It is priced at Rs 37,000 and available at all leading multibrand watch and jewellery outlets across the country. The Classic Tycoon series is ...
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Spice shock
Frito Lay has launched Kurkure Xtreme, a limited edition variant in two flavours, Risky Chilli and Electric Nimbu. The small pack is priced Rs 5 and the medium one Rs ...
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Uncommon scents
Montblanc has launched a new fragrance, Soul & Senses, a special edition of the Montblanc Femme Individuelle. Some of the key ingredients are white peach, cedar wood, amber, rose petals, almond blossom, sandalwood, musk and vanilla. ...
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