Business Daily from THE HINDU group of publications
Thursday, Jan 10, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Jan 10, 2008 ePaper | Mobile/PDA Version |
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Brand Line
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Books Columns - Book Mark Leader, a human brand bridge bookmark 
Leadership Brand Dave Ulrich and Norm Smallwood Effective leadership is not just about what leaders know, do, and deliver, but about how that knowledge creates value to customers and investors outside the organisation, say Dave Ulrich and Norm Smallwood in ‘Leadership Brand’ ( www.tatamcgrawhill.com). “If you think of what happens inside a firm as one island and what happens outside with customers and investors as another, then the function of the leadership brand is to form the bridge between the two,” the authors explain. Leadership brands also help with building the next generation of leaders, they add. “Those who invest in brands are less focussed on a single product than on the reputation of the firm as a whole.” Power-packed insights. More Stories on : Books | Book Mark | Management
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