BRAND LINE
MARKETING RESEARCH
Global challengers
A recently released report from The Boston Consulting Group catalogues how 100 companies from rapidly developing economies are changing the world.
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Methodology for selecting the 2008 BCG 100
The Boston Consulting Group generated the 2008 list by using a detailed screening process based on rigorous selection principles. For the earlier, 2006 report, it had looked at 2004 financial data; this time it had the benefit of additional ...
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INSIGHT
The business of design
Indian businesses are looking outwards for design, and the Europeans are only too happy to oblige.
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CORPORATE
Continuing the journey of growth
Focusing on brands and R&D, the BCG 100 global challengers now look beyond the low cost models that their success was built upon.
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Home to BCG 100 challengers
China: China is home to the largest number of challengers (41). On average, these companies earned 2006 revenues of $14.5 billion and achieved a compound annual growth rate (CAGR) of 26 per cent for 2004 to 2006. In 2006 their ...
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MANAGEMENT
Leave them kids alone
Quashing a child’s originality in favour of the straight and narrow has disturbing implications for organisational innovation, and society at large.
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INTERVIEW
Ready for RDE?
Rule Developing Experimentation enables marketers to discover what appeals to customers even if they cannot articulate their needs.
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BRANDS
Brands and colour of skin
India enjoys great brand equity and image in the world market. It can only march forward in the future.
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BOOKS
You can’t centralise ideas
To Nandan Nilekani business creativity is in understanding different trends and different incidents that are completely unconnected in some ways and saying, “Hey, maybe if we take these two or three things together, this is the likely ...
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NEW PRODUCTS & SERVICES
Slick pick
Dhara has launched refined rice bran oil. It is rich in Vitamin E and mono-unsaturated fatty acids. Food fried in this oil reportedly absorbs less oil ensuring lower calorie intake. Available in one litre pouches, it is priced at Rs ...
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Play time
Moser Baer has launched a DVD player, MB-69885. It comes in two colours, black and silver. It comes with a memory card and USB slot. The memory card plays SD/MMC/MS cards. The USB slot can be used for photos, music and video from USB Flash ...
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Tread on
Proline Fitness has launched a compact, foldable motorised treadmill for Rs 14,999. After workouts it can be folded and ...
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What’s cooking?
Whirlpool has launched a new range of ‘Magicook Galaxy’ and ‘Vitesse’ microwave ovens. It is equipped with a ‘MicroTawa’, a crisping plate that heats up to 210 degrees in two minutes. Priced Rs 4,000-9,250, the ...
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Aromatic!
Cavinkare has launched Spinz ‘Samba’ deodorant. It has citrus and floral notes. It is priced Rs 80 for a 75 ml pack. Do send in your suggestions, queries and feedback to More
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