BRAND LINE
STRATEGY
Dabur’s makeover
From foods to a new retailing foray, Dabur India wants to grow big in the health and wellness space.
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SOFTWARE
Software in a baggy green?
Much like the Australian cricket team, the Indian software industry is going through some tough times.
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BRANDING
Building power brands in services
The challenges vis-À-vis product branding…
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RETAILING
Retail rat-a-tat
The India Fashion Forum shed some light on retail India, Indian consumers and what retailers must do to build brands…
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BRANDS
The Dabur touch
Dabur’s oral care and home category brands shine bright…
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PEOPLE
A patriarch in winter
Samprada Singh of Alkem Laboratories believes in family values, and he treats his employees as one big family!
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BOOKS
Make customers succeed bookmark
Business excellence is all about exceeding any competitor on six fronts, says Pravin Rajpal in Achieving Business Excellence ( www.landmarkonthenet.com). These are innovation, ...
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Wish-want-walk
Michael C. Donaldson’s Fearless Negotiating’ (www.tatamcgrawhill.com) is about 3Ws to make agreements that work: The wish-want-walk method. It works “from the bedroom to the boardroom and all around the ...
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NEW PRODUCTS & SERVICES
Oil-free range
Revlon has introduced New! Pure Skincare, an oil-free range designed with a blend of menthol and anti-oxidant vitamins A, C and E. The Purifying Foam Wash for normal to oily skin is priced at Rs 195 for a 200 ml pack. The Oil-Free Moisture ...
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Lingering fragrances
Reckitt Benckiser has launched its global air freshener brand ‘Air Wick’ with a choice of fragrances in three formats — electrical diffuser, aerosol spray and freshmatic automatic spray. The fragrances available include ...
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Masculine range
Titan has launched the Octane collection of chronograph, multifunction and retrograde watches for the urban man. The range is described as blending style and technology. The collection has over 35 styles and is priced between Rs. 5,000 and ...
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Compact carrier
Hidesign has launched ‘Amalfi’ a small Boston bag made of soft Milano leather. The metal zip closures and perforated leather combination apparently make it ideal for an evening out. This tote, available in white and black ...
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The wild side
The latest Ford Fiesta commercial is targeted at the passionate driver who seeks adventure.
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