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Thursday, Feb 07, 2008
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Brand Line - New Products & Services
Lingering fragrances


Reckitt Benckiser has launched its global air freshener brand ‘Air Wick’ with a choice of fragrances in three formats — electrical diffuser, aerosol spray and freshmatic automatic spray. The fragrances available include ‘Engli sh Rose’, ‘Peachy Jasmine’ and ‘Lavender Fields. The Air Wick Electrical Diffuser is priced at an introductory offer of Rs 125. Aerosol sprays are priced at Rs 99 while the Freshmatic Automatic Spray has an introductory price of Rs 700.

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Dabur’s makeover


Software in a baggy green?
Building power brands in services
Retail rat-a-tat
The Dabur touch
A patriarch in winter
Make customers succeed bookmark
Wish-want-walk
Oil-free range
Lingering fragrances
Masculine range
Compact carrier
The wild side

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