The Hindu Business Line : The Dabur touch

According to Sunil Duggal, CEO, Dabur India, Babool, Promise and Meswak today together control over 9 per cent market share, which is an over 2 per cent growth since these brands were acquired. Babool, which was estimated at slightly over Rs 30 crore when acquired, has grown to become a Rs 100-crore brand under Dabur, while Meswak is an over-Rs 20-crore brand, he says.

Dabur’s brands, claims Duggal, registered the fastest growth in the oral care market in 2006-07. Even in the 2007-08 fiscal, Dabur’s oral care brands have posted a fast growth.

The category for Dabur recorded a growth of 17 per cent for the 2006-07 fiscal with the toothpaste portfolio growing at 29 per cent (volume terms). While Dabur Red toothpaste reported an over 16 per cent volume growth, Babool posted an over 41 per cent growth and Meswak grew at 20 per cent during the year.

Dabur’s toothpaste market share stood at 12.3 per cent in April-September 2007.

Mosquito repellent brand Odomos, freshner Odonil and toilet cleaner Sanifresh have also been market leaders in their respective segments and continue to grow rapidly, says Duggal.

“Overall, the home care category continues to be one of the strong growth drivers for the company. We have now expanded the home care category with the introduction of hard-surface cleaners under the Dazzl brand. New products and variants in the home care portfolio are being planned and these new introductions should help the home care business record healthy growth over the coming months.”

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