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ASK HARISH BIJOOR
A brand is a pre-made decision
A brand is a brand when consumers buy it without a single lingering thought or doubt. More

BOOK MARK
Empowered rural officers
There are at least four levels of ethical behaviour in all companies, says Walter Vieira in The New Sales Manager ( www.sagepublications.com). The first level is of obeying the ... More

BACK TO CONCEPTS
The premium path
Managing the premiumness of a brand involves balancing several complex factors, especially in an emerging market like India. More

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