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Godrej Hershey Foods and Beverages has entered the milk modifier category with Hershey’s Nourishing Milk Mix. It is reportedly India’s first liquid milk mix, made with Hershey’s Chocolate and fortified with Vita 6, a mix of six esse ntial vitamins. It comes in a unique, easy-to-use squeeze bottle. It is available in two pack sizes – 600 gm and 250 gm at Rs 120 and Rs 60 respectively. It is being launched in all major stores in Tamil Nadu.

The article Building Power Brands In Services published in BrandLine edition dated February 7, 2008, was written by Hamsini Shivakumar.

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