BRAND LINE
INSIGHT
The Pharaoh’s Curse
There’s a world of difference between remembering and being reminded, and gizmos to boost efficiency only perpetuate the latter.
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SOFTWARE
Software and the road ahead
Solutions for the industry which is facing troubled times…
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INTERVIEW
‘Watches are ice-breakers’
Stephen Urquhart, President of Omega Watches, chats with BrandLine
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‘IPL is an idea whose time has come’
BrandLine chats with Balu Nayar, Managing Director, IMG.
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RETAILING
Getting the forecast right
Supply chain management takes centre-stage in a consumer-centric retail story.
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OUTLOOK
Sharp sees the bigger picture
Sharp of Japan has much hope the Indian market will eventually be one of its big performers, but observers believe it is a difficult task.
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BOOKS
Rewarding good behaviours
This is how a blood centre made the first experience a pleasant one for the donors: “Volunteers are the first and last persons a donor sees, and their sincerity is clear. After giving blood and sitting with a cup of juice and a cookie, ...
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Collapse of old certainties
This is the most exciting time to be working in advertising since the 1950s, declares Mark Tungate in Adland: A global history of advertising ( www.vivagroupindia.com). The ad ...
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NEW PRODUCTS & SERVICES
Dyeing for you
Godrej Powder Hair Dye has been re-launched in a new formulation as Godrej Expert Powder Hair Dye. The ColourLock Formulation for longer-lasting colour is mentioned as its distinctive attribute. It is a shampoo-based, no-ammonia dye. It is ...
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Whiff of spice
Oriflame has introduced Divine, a perfume. It has notes of vanilla, amber and sandalwood. Priced at Rs 1,390 for 50 ml, this fragrance is available at an introductory price of Rs 890 in ...
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ROMantic!
Moser Baer has launched Expressions CDRs. This product comes with a fragrance that intensifies as one rubs the surface gently. It comes with an inlay card to write a personal message. It is priced Rs 27 and available at all major ...
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Slim & trim
Samsung India has launched new Slimfit and flat TVs. The Slimfit models are priced Rs 8,900, Rs 11,000 and Rs. 19,500. The Flat TV models are priced Rs 9,500 and Rs ...
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Purple passion
Xylys has launched the Orchis, which uses scratch-resistant sapphire crystal with anti-reflective coating, and carries a three-year warranty on both movement and battery. The watch featured here is priced at Rs 18,000. Do send in ...
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