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THIRD UMPIRE
Software and the road ahead
Solutions for the industry which is facing troubled times… More

KARATEGY
The Pharaoh’s Curse
There’s a world of difference between remembering and being reminded, and gizmos to boost efficiency only perpetuate the latter. More

BOOK MARK
Rewarding good behaviours
This is how a blood centre made the first experience a pleasant one for the donors: “Volunteers are the first and last persons a donor sees, and their sincerity is clear. After giving blood and sitting with a cup of juice and a cookie, ... More

Collapse of old certainties
This is the most exciting time to be working in advertising since the 1950s, declares Mark Tungate in Adland: A global history of advertising ( www.vivagroupindia.com). The ad ... More

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