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STRATEGY
Edgy-buzzy gender stuff
Segmenting products by gender is in, signalling the evolution of a discerning consumer market. More

INTERVIEW
‘BBDO India will be a challenger’
Josy Paul, Chairman, speaks to BrandLine More

BRANDS
Mega plans, mega brands
Arvind Brands has decided to go the whole hog in retailing and expects it to constitute 50 per cent of its turnover four years from now. More

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