A fast-growing profession may be coaching. But the phone doesn’t ring all by itself, observes Hannah McNamara in Niche Marketing for Coaching ( www.vivagroupindia.com). People walki ng past your home don’t telepathically know that there’s a coach inside who could help them to achieve their goals, she adds. “For new coaches who have not been in business for themselves before, and even seasoned professionals, it can be daunting to think about ways to start spreading the word about your new coaching practice and start attracting clients.” The book could well have been titled ‘coaching for coaching-marketing’ because the author decodes a common plight of enthusiastic and successful marketers who decide to market coaching. It’s different, she cautions.

“Marketing coaching is not like marketing a can of baked beans or any other packaged good or product… Trust is a much larger factor in a client’s decision to work with a particular coach than it is for many other purchasing decisions.” A book that is easy on the uptake.

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