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Are you dying to find a way to fulfil your deepest desires and don’t have enough money? eBay India might give you a chance to realise a few of them. Through a fortnight-long 360-degree campaign that started on March 3 this year, eBay is offerin g really extraordinary auctions starting at Re 1 giving people a chance to engage themselves in ten adrenalin-pumping experiences from driving a Formula 1 car and romancing at Burj-Al Arab to skydiving in Thailand and climbing the Pyramids.

Each of these auctions comes as a complete package of travel, stay and experience and will have the adventurous bidder jet set his or her way around the world to places such as Monaco, Moscow, London, Pattaya and Gaza.

“These ten interesting experiences were hand picked by eBay based on dipstick research, keeping in mind that these ought to be once-in-a-lifetime opportunities,” says Deepa Thomas, Senior Manager - Pop Culture, eBay India. “As everything starts at Re 1, a person might just get an amazing deal on something he/she always wanted to do.”

eBay offers deals not only in regular product categories such as gadgets, jewellery and apparel, but also gives buyers a chance to find exciting and unique items which are reflective of the popular Indian culture.

It offers three formats to buy or sell a product or service – auction, fixed-price and classifieds (for cars and bikes and real estate and services). On any given day, there are over 100,000 live listings on the site. And eBay users’ worldwide trade more than $2,039 worth of goods on the site every second.

Online auctions have been a part of the eBay DNA for over 12 years. “Buyers and sellers prefer the auction format for collectibles, jewellery and unique experiences. The auction format allows for price discovery and the value of the item is subjective,” says Deepa. “In fact, the‘Bid4aBuck: everything at Re 1’ auction, which took place last year, was one of the most successful ones in recent times.”

eBay India, which has over two million registered users from 670 cities in India, intends to highlight a few interesting products that one could find on site, through this campaign. They make a standard transaction fee of five per cent on the final value of the listing.

Each of these auctions will be live for ten days. And the highest bidder when the auction ends wins the auction, makes payments and schedules the date of the experience.

The campaign is spread across radio, outdoor hoardings, Barista in-store promotion and online marketing. eBay hopes to create multiple touch-points for its potential customers and drive buzz. “The initial response in the first two days of the campaign has been positive both from a unique visitor and bidder perspective,” she added.

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