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Riding the Indian Tiger
By Wiliam Nobrega & Ashish Sinha

What will drive India’s growth after information technology (IT) and outsourcing? Not one sector, but many, say Wiliam Nobrega and Ashish Sinha in Riding the Indian Tiger ( www.landma rkonthenet.com).

“The next wave,” according to them, holds promise for hi-tech manufacturing, distribution and logistics, pharmaceutical and medical devices, financial services, education, renewable energy, agribusiness, fashion apparel, media and entertainment, hospitality and leisure, and private healthcare.

With the growth of the middle class and a growing acceptability of credit, the Indian consumer will soon demand premium benefits, the authors foresee. Such benefits will include “gold-card programmes, special airport lounges and train station lounges, and easy access to ATM machines.” India is now at the beginning of what may be the most amazing transformation of a free market economy in modern history, the new book declares. “It wasn’t so long ago that Indians weren’t willing to pay for parking, and certainly not for a toll road – both of which are now a permanent part of the Indian landscape.” Giving the economy and society a strategic boost will be the ‘natural entrepreneurs,’ who form a large proportion of the population, find Nobrega and Sinha. “The key component to unleashing this vast entrepreneurial potential will be education.”

Written with verve.

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