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ASK HARISH BIJOOR
The theory of consumptive evolution
Marketers should not divert the consumer onto the path of unwanted needs. More

BOOK MARK
The six new senses
Keep aside your knowledge of the five senses, when you pick up Daniel H. Pink’s A Whole New Mind ( www.penguin.com). For, he’d introduce you to ‘six essential ... More

Don’t run after customers bookmark
Shops for teenagers in Tokyo’s chic Harajuku district go without signs, because the idea is, “if you do not know it is a shop, you have no business being there.” An online audience in Russia recently chose a “plain ... More

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