BRAND LINE
FASHION
Mane matters
London-based hairdressing company Tony & Guy looks to style the Indian youth.
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CUSTOMER RELATIONSHIP MANAGEMENT
The theory of consumptive evolution
Marketers should not divert the consumer onto the path of unwanted needs.
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INTERVIEW
‘Journey, not destination, counts’
Deepak Shourie of Discovery on fashion, food Travel & Living…
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Buzz areas in Indian retail
On joint ventures, private equity and inorganic growth that drive the retail sector …
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ADVERTISING
What’s surrogate about advertising?
Tobacco and liquor companies can challenge government rules on advertising their products if they find them unjust. If they haven’t been able to do it, it means their advertising is not just illegal but unconscionable too.
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Eventful branding
IT companies also use below-the-line advertising.
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BRANDING
IT’s all about branding
Technology branding comes into its own as companies find the competitive edge has begun to matter.
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BOOKS
The six new senses
Keep aside your knowledge of the five senses, when you pick up Daniel H. Pink’s A Whole New Mind ( www.penguin.com). For, he’d introduce you to ‘six essential ...
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Don’t run after customers bookmark
Shops for teenagers in Tokyo’s chic Harajuku district go without signs, because the idea is, “if you do not know it is a shop, you have no business being there.” An online audience in Russia recently chose a “plain ...
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NEW PRODUCTS & SERVICES
Bling thing
Timond has launched the Classic Elite collection of timepieces in solid gold and diamonds. The case is fashioned from 18-carat gold and is mounted with 120 pieces of VVS quality diamonds. The series is water resistant to 3 ATM. The ...
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Hair & now
Fiama Di Wills has extended its range of hair care products with Polishing Drops Conditioner. It contains avocado oil and burdock extract to moisturise and detoxify. It also has sunflower seed extracts, a natural UV ...
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Pamper your feet
SSL TTK has launched the New Scholl Foot & Nail Cream. It is clinically proven to immediately soften and hydrate dry, hard skin and condition toe nails. The product comes in a 75 ml tube and is priced at Rs ...
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Make memories
Samsung India has launched the new, advanced 2008 series of digital still cameras in the ‘NV’, ‘I’ and ‘S’ series and camcorders. The still camera range is priced between Rs 5,990 and Rs 19,990. The ...
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Feel the heat
Regenix Drugs has launched ThermoFlash LX – 26 – a no-contact electronic infrared thermometer reportedly for the first time ever in India. ThermoFlash claims to measure body temperature from a distance in less than a second. All ...
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