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THIRD UMPIRE
A time to reflect
As the GoaFest draws near, the ad industry would do well to introspect. More

BOOK MARK
Been there, done that
Creating an expression that becomes part of the vernacular is every marketer’s dream, writes David Novak in The Education of an Accidental CEO ( More

IBM lessons
What are the lessons from IBM’s successful turnaround and growth? “Perhaps the most important lesson is that a company with good people and good technology doesn’t have to go on an acquisition binge in order to grow,” ... More

MUMBAI MOSAIC
GoaFest. Many firsts
Tomorrow the GoaFest begins. And all eyes are on this huge event. No one can speak of anything else, so Victoria and the team have culled out several interesting points in connection with the GoaFest.This year marks the beginning of a ... More

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