The Hindu Business Line : Thursday, April 17, 2008

INTERVIEW
‘There is not enough creativity in advertising today’
Consumer neuroscience and research will give advertising an edge, says ad ‘guru’ John Philip Jones. More

‘Ideas are good, but packaging could be better’
Arvind Sharma of Leo Burnett says Indian advertising needs collective thinking, as well as focus on the core idea and presentation. More

STRATEGY
Brewing big business
National and regional market players stimulate the tea industry with new initiatives. More

RURAL MARKETING
The consumer as seller
The emerging consumer in rural markets is part seller too. More

ADVERTISING
Is innovation the name of the game?
Real entertainment in cricket happens within 22 yards, very little outside! More

‘Ad industry needs a CEO’
Jagdip Bakshi, Chairman, GoaFest 2008, and CEO of Contract Advertising, on this year’s experience More

PROMOTIONS & OFFERS
Discover Nokia
The mobile phone company banks on experiential marketing to unlock its true potential. More

BOOKS
Don’t get stuck in a drying-up profit pool bookmark
Customers and profit pools don’t stand still. This is the third law in The Breakthrough Imperative by Mark Gottfredson and Steve Schaubert of Bain & Company ( More

Vintage enterprise
In a museum called ‘Auto World’ on the outskirts of Ahmedabad are ‘100 of the world’s finest cars – a 1911 Daimler, a 1927 Rolls Royce Phantom 1, a 1927 Hispano-Suiza H6C, a 1931 Auburn V12, a 1932 Studebaker ... More

Maturity of the upstart
Among the many case studies in The Rules of Victory by James Gimian and Barry Boyce ( www.shambhala.com) is the story of salesforce.com, which “entered into a relatively ... More

NEW PRODUCTS & SERVICES
Flower power
Lladro has introduced two pieces, A Walk Through Blossoms and Gentle Breeze, as part of its spring collection. They are described as being reminiscent of Lladro’s more traditional style and in which flowers feature. The former portrays a ... More

Touch of rose
Dabur India has launched Dabur Gulabari Premium Rose Touch Face Freshener Spray. It can be used on all skin types. The main ingredients are Rooh Gulab and rose water. Priced at Rs 65, it is available in a 100 ml ... More

Mini version
Henkel India has launched dishwashing liquid Pril in sachets. The 6 ml sachets are priced at Re 1 each.

Chew on it
DS Group has launched Meetha Mazaa, a new flavour in Rajnigandha, its premium mouth freshener brand. It is being launched in 14 cities across India. The product is a blend of dry dates, cardamom seeds, saunf, some More

Memories forever
Sony India has launched its new high-zoom digital camera, the Cyber-shot DSC-H10. The 8-megapixel camera comes with Carl Zeiss 10x optical zoom lens and a long-range flash. Priced at Rs 15,990, it is recommended for adventure sports, school ... More

Window dressing
Fenesta Building Systems has launched a wide range of Fenesta uPVC (unplasticised PVC) windows and doors especially designed for the lifestyle- and health-conscious office population. The new range is priced Rs 450-600 per sq ft. The window ... More

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Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
‘Ideas are good, but packaging could be better’

Is innovation the name of the game?

Looking back
Apr. 6-Apr. 12
A date with enterprise

‘The Govt has no real justification to get involved’