BRAND LINE
STRATEGY
Invisible icons
Many innovations’ rise to iconic status has been fuelled, at least in part, by the stories of how they came to be. Indian companies are slowly but surely realising the strategy can work for their brands too.
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TECHNOLOGY
Shopping through the Dish
The next retail wave is here…thanks to technology.
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CINEMA
The changing face of film funding
As the business of entertainment gains pace, the Indian film industry has easier access to finance.
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CUSTOMER RELATIONSHIP MANAGEMENT
Only happy customers come back
Building relationships is about treating customers as human beings.
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INTERVIEW
‘Biggest challenge for retail is underdeveloped supply chain’
The impediments to supply chain management in the country and the importance of technology…
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ADVERTISING
‘India will reinvent the way marketing is done globally’
When the digital revolution hits India, the country will be on the viewfinder of global agencies to see what it does, says Scott Goodson of Strawberry Frog.
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BRANDS
Eastern enterprise
The Kolkata-based Emami group is now looking to expand through acquisitions.
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BOOKS
Customers are scarcer than capital
The first of the 12 laws that Don Peppers and Martha Rogers lay down for leaders is to create the most possible value from the available customers and prospects. Customers are the only source of organic growth for a company, and they are ...
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Media-saturated economy
Convergence technologies offer advertising its potential of operating at the epicentre of our media-saturated economy of signs, opines Pamela Odin in Advertising in Modern & Postmodern Times ( More
Portfolio of customers
In an economy where buyers are getting more powerful at the expense of sellers, good management of customer relationships is becoming an essential ingredient for economic value creation, proposes Claes Fornell in The Satisfied ...
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NEW PRODUCTS & SERVICES
Together time
Titan has launched the Nebula Duet collection, three pairs of specially crafted 18K gold watches for the wedding season. Available in mother-of-pearl dials, they are priced between Rs 30,500 and Rs 1.35 lakh. The collection is available in ...
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Keep cool
Tops has introduced the green mango drink Mango Panna. It is claimed to be an effective remedy for heat exhaustion and heat stroke and claims to prevent the excessive loss of sodium chloride and iron during summer. Priced at Rs 85 for a 700 ...
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Block the sun
Aryanveda has launched Sun Protective Cream SPF 30 and Sun Screen Cream SPF 20. The active ingredients used are aloe vera, sandalwood and blueberry extracts, carrot and honey. The Protective Cream is priced at Rs 110 for a 67 gm pack and Rs ...
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Top of range
Padmini has launched toughened glass top cooking ranges. These new models have been designed for easy cleaning and maintenance according to BIS standard specifications. They are available in two-, three- and four-burner models with one year ...
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Context-driven
LG Electronics India has launched the LG KF600. Its InteractPad replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. The LG KF600’s multimedia features include a 3 mega-pixel ...
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