The Hindu Business Line : Thursday, April 24, 2008

KARATEGY
Invisible icons
Many innovations’ rise to iconic status has been fuelled, at least in part, by the stories of how they came to be. Indian companies are slowly but surely realising the strategy can work for their brands too. More

BOOK MARK
Customers are scarcer than capital
The first of the 12 laws that Don Peppers and Martha Rogers lay down for leaders is to create the most possible value from the available customers and prospects. Customers are the only source of organic growth for a company, and they are ... More

Media-saturated economy
Convergence technologies offer advertising its potential of operating at the epicentre of our media-saturated economy of signs, opines Pamela Odin in Advertising in Modern & Postmodern Times ( More

Portfolio of customers
In an economy where buyers are getting more powerful at the expense of sellers, good management of customer relationships is becoming an essential ingredient for economic value creation, proposes Claes Fornell in The Satisfied ... More

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