BRAND LINE
STRATEGY
Revision 20-20
The 20-20 over game is but one manifestation of the modern live-for-the-moment mindset.
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Midsummer night’s excitement
Only the quality of cricket will sustain IPL when the hype fade.
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CONSUMER ELECTRONICS
The heat is on!
That AC may be of little comfort if you have to pay more for it! Consumer durables makers are mulling price hikes to compensate for the rise in input costs.
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CUSTOMER RELATIONSHIP MANAGEMENT
Satisfying customer needs
What needs should sales and service providers satisfy to make customers happy?
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INTERVIEW
Reviving Amar Chitra Katha
Samir Patil, co-founder, ACK Media, chats with BrandLine.
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RETAILING
For a larger slice of the action
US Pizza is in expansion mode in the country.
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BRANDS
‘Creating a fan base is crucial’
Charu Sharma believes the IPL leagues have enough in them to become big brands.
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The sky and the marketplace
What has brand image got to do with sales?
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BOOKS
Shoes, spikes and stripes bookmark
In August 1936, during the Berlin Olympics, a keenly-watched athlete was Jesse Owens, the son of an Alabama cotton cropper. “As they wrote in the American press, Hitler himself had asked for details about the record-breaking American ...
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The DELTA process
Your ability to facilitate the conversation, advance your ideas, or sell a product or service is directly related to how well you stimulate thinking in the other person, says Jerry Acuff in Stop Acting Like a Seller and Start ...
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NEW PRODUCTS & SERVICES
Stay connected
HTC Corporation has announced the launch of the HTC P3470, a GPS-enabled PDA phone. It claims to enable an easy-to-use and simple interface for accessing Web pages, documents, messages, contact lists and more. It is available at all ...
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Zap the zits!
Reckitt Benckiser has launched an all new range of Clearasil products including creams, face wash and soap. The new range is divided into a daily use range and Ultra. The former includes skin clearing gel face wash, soap and cream. The Ultra ...
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New range
Godrej SCA Hygiene has launched Libresse sanitary napkins. They are enriched with aloe vera and chamomile extracts to protect sensitive skin. Libresse is available in a number of assorted packs. All packs are priced at relatively the same ...
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Keep track
Intellicon has launched Metrologic MS7820 Solaris vertical mini-slot scanner. It is designed for retail environments including convenience, liquor, speciality and grocery stores. The Metrologic MS7580 Genesis has 2D barcode reading ...
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Power of peel
Cadila has introduced New EverYuth Naturals Golden Glow Peel-Off. The key ingredients consist of orange peel extracts. It comes in packs of 90 gm, 50 gm, 30 gm and 8 gm at the price of Rs 90, Rs 60, Rs 30 and Rs 12 respectively.Do ...
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