The Hindu Business Line : Speed bumps

This is a busy world, and unless you build speed bumps into every transaction, nobody is going to listen to what you have to offer, says Kathy Aaronson in The Golden Apple ( www.landmarkont henet.com). “Speed bumps create receptivity whether you’re seeking a job, running for office, selling a product or service, or seeking acceptance of your project or idea,” she advises.

Speed bumps can be verbal - notes, e-mails, voice messages. Or, they can be inexpensive but thoughtful items that simply and cleverly catch the recipient’s attention; such as, a lottery ticket taped to your calling card, along with the message, ‘Take a chance!’ Doing business with speed bumps, says Aaronson, is the antithesis of the old-fashioned ‘grab what you can get’ sales strategy, where you get someone on the phone, start telling them about what you have to offer, and just hope to gain some traction. Such a conventional approach, she cautions, is disrespectful of people’s time and needs, and it turns people off.

Insights that can add speed to your growth.

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