The Hindu Business Line : Effective promotion

Trade shows are a powerful medium because they touch all the five senses, says Syed Zakir Ahmed, CMD of ZAK Trade Fairs and Exhibitions. And, as a promotional method, trade shows are “the most effective as you can measure your returns immediate ly.”

Though Delhi is the traditional hub of the trade fair and event management scene, Zakir is of the view that the South has a huge advantage, owing to its well-entrenched and developed industries such as automobile, textile, engineering, manufacturing, software and other sectors. He believes “every city should have at least two convention centres of 15,000-20,000 sq. ft with state-of-the-art technology as it will help the city’s economy grow. These shows can provide indirect employment to many other sectors, the hospitality sector being just one of them.” Just a snatch, this is, from one of the 101 tales in Star Trek: The Fascinating Journey of Entrepreneurship in Tamil Nadu ( www.cii.in). Fills a void.

D. Murali

http://BookPeek.blogspot.com

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