BRAND LINE
STRATEGY
The TV gets some new Colors
Viacom 18 is all set to invade the general entertainment space with its television channel ‘Colors’.
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GENDER
What women want
Product design for women is much more than colouring it pink.
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INTERVIEW
‘Our drinkability’s our success’
Karan Billimoria of Cobra Beer talks to BrandLine on business in India.
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ENTERTAINMENT & LEISURE
In a state of animation
The number of animation movies made in India continues to rise but the shortage of talent could slow this segment’s growth.
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MARKETING RESEARCH
The emergence of super-kiranas
A case study of a large, independent supermarket retailer in Chennai
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BOOKS
Poster lessons
There lived an old man with a rowboat and he ferried passengers across a mile-wide river for, say, a couple of rupees. “When asked ‘How many times a day do you do this? he said, ‘As many times as I can, because the more I ...
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Begin with ‘internal prosperity’
The simple success formula that Debbie Bermont offers right at the start of Outrageous Business Growth ( www.vivagroupindia.com) is ‘You + Customer = $$$$.’ Simple ...
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It takes emotion to motivate action
The three main elements of every persuasive argument or presentation are ethos, logos, and pathos, says Aristotle. “Incredibly prescient, he got the elements right,” writes Russell H. Granger in The 7 Triggers to ...
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NEW PRODUCTS & SERVICES
Twinkle toes
Bata has unveiled its Utsav Collection. The footwear has been designed keeping in mind the urban lady who wants to look suave and traditional at the same time without experimenting much. The lines are styled and accessorised for different ...
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Breathe easy
Kent RO systems has come up with Kent Ozone Air Purifier. It produces ozone gas that is forcefully spread through the fan and claims to make the environment odour-free. It claims to oxidise and disinfect chemicals, gases and cigarette fumes ...
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Radio gaga
Samsung Telecommunications India has launched Samsung Guru200. It offers FM recording as the new feature in the entry-level mobile phone segment. It also offers multimedia features such as MP3 ring tones and Java Games (cricket and Sudoku. ...
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Power of three
Emami has launched Boroplus Triple Action Moisturising Lotion. Described as being enriched with Fruit Complex and sea minerals, it claims to rehydrate the skin, maintain moisture balance and prevent moisture loss. It also claims to protect ...
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Style statement
Sonata has launched the Yuva 2008 collection, a series of colourful watches. They are available in both casual and formal styles to complement the young, new look for college or office wear. The collection has watches for both men and women ...
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