The Hindu Business Line : Thursday, May 22, 2008

BOOK MARK
Poster lessons
There lived an old man with a rowboat and he ferried passengers across a mile-wide river for, say, a couple of rupees. “When asked ‘How many times a day do you do this? he said, ‘As many times as I can, because the more I ... More

Begin with ‘internal prosperity’
The simple success formula that Debbie Bermont offers right at the start of Outrageous Business Growth ( www.vivagroupindia.com) is ‘You + Customer = $$$$.’ Simple ... More

It takes emotion to motivate action
The three main elements of every persuasive argument or presentation are ethos, logos, and pathos, says Aristotle. “Incredibly prescient, he got the elements right,” writes Russell H. Granger in The 7 Triggers to ... More

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