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Brainstorming for Creativity and Innovation
Promod & Vijay Batra

There lived an old man with a rowboat and he ferried passengers across a mile-wide river for, say, a couple of rupees. “When asked ‘How many times a day do you do this? he said, ‘As many times as I can, because the more I go, the mo re I get. And if I don’t go, I don’t get.’” That’s all you need to know – all there is to know – about business, economics, prosperity, self-respect and stress reduction, write Promod and Vijay Batra in Brainstorming for Creativity and Innovation, second edition ( www.macmillanindia.com). The book, filled with catchy illustrations, has numerous line-sized thoughts that can stick for long as eminently posterable pages!

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