BRAND LINE
STRATEGY
Turning over a new leaf
Nilgiris’ tea producers take a renewed interest in marketing.
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INTERVIEW
‘Business part of IPL franchisees may be outsourced to specialists’
Celebrity managers and sports agents will always have a role to play, says Latika Khaneja of Collage Sports Management.
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BRANDS
Banking on Kim
Videocon has roped in the former head of LG’s India arm, K. R. Kim, to turn its fortunes around.
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Exploring consumer lifecycle
Brands have to continuously evolve to stay relevant to consumers.
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OUTLOOK
A sense of culture
Philips intends to launch products that suit the cultural context of its consumers.
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BOOKS
Consistently delight by exceeding expectations bookmark
Imran Syed’s Wowability ( www.wiley.com) is all about how brands become successful. He defines the title-word as the ability to consistently delight by exceeding expectations. “It ...
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The culture bridge
Six ‘disconnections’ hit you like tonnes of bricks from Scott McKain’s What Customers Really Want’ ( www.pearsoned.co.in). The first disconnect is that customers ...
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Fast lessons
Everything in fast food is designed to make customers feel comfortable, discovers Jerry Newman, a college professor who “went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald’s and Burger ...
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NEW PRODUCTS & SERVICES
Gloss it over
GR Fragrances (India) has launched Colour Reflections lip gloss. It comes in 10 shades and is claimed to be dermatologically approved. This product is available in major retail stores and supermarkets. The price is Rs ...
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Wheel deal
Logitech has unveiled the Logitech Driving Force EX wheel for PS2 and PS3, a one-wheel-fits-all solution for the PlayStation computer entertainment system. Logitech’s new wheel comes with two interface plugs: the standard PlayStation ...
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Trendy treats
Parle has launched 20-20 cookies in two variants, Butter and Cashew Butter. Targeted at young adults, the biscuits are described as being tastier and crunchier. The products are available in 75 gm, 110 gm and 225 gm packs. They are available at ...
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Fruity beauty
Eminence Organics Skin Care has launched a range of products based on tropical fruit. They include coconut milk cleanser, pineapple enzyme pro peel, coconut cream masque, mango night cream, coconut sugar scrub, watermelon papaya body butter and ...
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Take it lightly
Tata Chemicals has launched Tata Salt Lite, a new brand of low-sodium salt. It is a 15 per cent low-sodium salt which is solar-refined and iodised. Priced at Rs 18 per kg, it is available in 1 kg laminated pouches for consumers and in 50 kg ...
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