The Hindu Business Line : Thursday, June 05, 2008

BOOK MARK
Consistently delight by exceeding expectations bookmark
Imran Syed’s Wowability ( www.wiley.com) is all about how brands become successful. He defines the title-word as the ability to consistently delight by exceeding expectations. “It ... More

The culture bridge
Six ‘disconnections’ hit you like tonnes of bricks from Scott McKain’s What Customers Really Want’ ( www.pearsoned.co.in). The first disconnect is that customers ... More

Fast lessons
Everything in fast food is designed to make customers feel comfortable, discovers Jerry Newman, a college professor who “went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald’s and Burger ... More

BACK TO CONCEPTS
Exploring consumer lifecycle
Brands have to continuously evolve to stay relevant to consumers. More

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