• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

My Secret Life on the McJob
Jerry Newman

Everything in fast food is designed to make customers feel comfortable, discovers Jerry Newman, a college professor who “went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald’s and Burger King.” Menus are generally the same across the country, store interiors look pretty much the same, and the person working the front counter is chosen for affability, he writes in My Secret Life on the McJob ( www.tatamcgrawhill.com).

“Watching managers deal with angry customers was a study in classic conflict management, right out of the textbooks we use at school,” narrates Newman. The bigger problems were the difficult customers who flew under the ‘anger radar’ – that is, they were angry but not angry enough to warrant summoning the manager. “Two lessons that served well in life are to be learned in fast food: Stay task-oriented and know that the unpleasantness will end.” Ready takeaways.

http://BookPeek.blogspot.com

More Stories on : Books | Book Mark

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Turning over a new leaf

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line