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Thursday, June 12, 2008
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ASK HARISH BIJOOR
The sin of retail
Not many in marketing and branding talk about the ills of modern, organised retail. Our branding expert does. More

THIRD UMPIRE
Heady cocktail!
IPL’s drama and excitement leave people thirsty for more! More

BOOK MARK
Dangers of ‘depth deficit’
Weak product and service development, low-impact marketing communications, and ineffective product-launch strategies are all due to deep deficits in thinking, diagnose Gerald and Lindsay Zaltman in Marketing Metaphoria ( More

Reverse engineer your presentation
Closing is often the most painful part of the sales presentation, bemoans Brian Tracy in The Art of Closing the Sale ( www.pearsoned.co.in). “It is the part that most salespeople ... More

Forget the ‘mass’
The contours, sector trajectories and boundaries of the media industry are increasingly hard to make out due to the extraordinary level of change that has taken place over the last 30 years, observes Lucy Küng in Strategic ... More






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Third Umpire


Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
IT services moving up the value chain

The sin of retail


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